The first redesigned issue of Footwear News is out today, completing a project that began with the launch of footwearnews.com last month (see earlier post below). The print and digital products are linked visually by a consistent type palette featuring Finch and Benton Sans (Font Bureau/WebType) and a minimal color palette of teal and red.

The cover featuring Finch Condensed and Benton Sans Condensed, anchored by a scaled-up logo set center.

Shoe of the Week, the Marketplace opener. This page posed a problem during production in that my concept for the page called for an image of a shoe photographed in an environment, but we only had a shoe on white. I thought I might be able … — Shoe of the Week, the Marketplace opener. This page posed a problem during production in that my concept for the page called for an image of a shoe photographed in an environment, but we only had a shoe on white. I thought I might be able to fake a background using animal print, but did one better when I stumbled upon this stock image giraffe. Turned out to be my favorite page of the issue!