Creative Director Shanti Marlar asked me to direct this supplement to to The Hollywood Reporter 4 years after leading the redesign effort of the weekly magazine in 2010 for Razorfish. Given less than two weeks to complete, the design references the Reporter's smart sophistication while appearing more masculine and direct.

A looser, more spacious structure — featuring heavier weights of Commercial Type's Brunel for headlines and a bold reinterpretation of the Reporter's interlocking/bracketed page frame — moves Watches closer to the enthusiast category than its industry trade parent.